Prosaro "Legend of a king" (2017)
OBJECTIVE
The agency asked us to combine a number of elements in one fluid approach. The hardest part was to combine different geographical locations and blend it to make it seamless as one, while keeping the costs manageable.
APPROACH
The agency worked with two units for two different locations. The interior scenes were shot in Los Angeles where we had access to numerous production resources and control. This was essential to execute the dynamic transition shot that transports the characters to a magnificent wheat field. There are no magnificent wheat fields in Southern California, so these shots were all captured with a small crew out in North Dakota, where acres of harvest-ready wheat was available for us to film in. We had to hand craft the “hero crown” for the agency based off a digital mockup. The greatest challenge for this was to create a physical prop that was similar in visual to their original design. Some things in the physical world don’t always translate to the digital, so we spent a lot of time putting this essential brand element together.
Director
Production Company
Agency
Bully EP
Yarn EP
Line Producer
Production Supervisor
Production Coordinator
1st AD
Agency CD
Agency Producer
Agency Copywriter
Agency Account Supervisor
Director of Photography
Art Director
Wardrobe Stylist
RJ Collins
Bully Pictures (LA Unit)
Yarn Media (North Dakota)
Rhea + Kaiser
Jason Forest
Rob Burke
Nick Erickson
Tyler Zelinsky
Natalie Testa
George Nessis
Jack Voss
Mary Ann Holecek
Steve Knapp
Kelsey Knapp
Logan Triplett (LA)
Greg Cotten (North Dakota)
Alec Contestabile (LA)
Dagmarette Yen (LA)
NOTES
1 day stage shoot on location in Los Angeles. Separate unit in North Dakota.
Hand crafted "hero crown" made out of seeds, grain, and wheat stalks.