SHELL "HELIX" (2016)
Seamless transitions, continuous motion, different locations, and cars. The idea was to create one shot, but spread over multiple locations so we could see the car traversing through multiple environments supported by the amazing chemical makeup of Shell oil. Your car takes care of you, so take care of your car.
Joe knew exactly the piece of gear he wanted-- the carbon arm. That paired up with Doggicam’s motion control power slider would get us the shots and feel we were going for. I think the gear was the first thing he showed me before any of the creative. The decisiveness was appreciated because we whipped this together in about 7 prep days! We reached out to the Electric Theatre Collective to partner with us on the visual effects and it was a terrific experience. We were in really good hands throughout the whole process. We filmed over 2 shoot days. We had two cars, one for the exterior camera rig on the carbon arm, and the other for the interior shots on the power slider. We prepped the cars the day in advance and programmed our shots with the cars parked, this way we could repeat the same shots later with the cars in motion. We shot 2 exterior shots and 2 interior shots per day, so 2 shoot days total. Day 2 was a split for the night stuff. I would say the majority of the time was spent traveling or moving to the locations we wanted to film in.
JWT ACD / Copywriter
JWT ACD / Art Director
JWT Director Integrated Production
Director of Photography
Motion Control Systems
Power Slider Camera Operator A
Power Slider Camera Operator B
JWT - Atlanta / London
Electric Theatre Collective
2 days on location.
Filmed in or around Los Angeles and Barstow, CA.
Filmed with carbon arm to mount exterior car shot, and doggicam power slider motion control systems for interiors.