SOUND BLASTER "R SERIES" (2014)
Sound Blaster was unveiling a new product that was meant to empower the DIY artists and musicians with a need for quality on-the-go recording. So we wanted to humanize the passion for being an artist and target all the would-be recordists, who might lack the tools or the motivation to pursue their craft. We followed a small town success story, Lindsey Pavao, who was a finalist on the voice and had a steady following on social media platforms.
We had two days to shoot a variety of scenes in a variety of locations. I knew the scenes were small so we never wanted to spend too much time in any one place. We did the best we could to prep the interiors in advance so our camera could bounce from one set piece to the next. The camera on Lindsey would be handheld and more life-like, where the camera motion on the product and tech would be smooth on dolly or slider. We filmed in Sacramento, which is where Lindsey is located. Our crew was small enough to maintain a small footprint. Half our crew was Los Angeles based, and half from the Sacramento area.
Director of Photography
2 day shoot.
Filmed in Sacramento, CA.