TANGER OUTLETS "SPRING" (2016)
OBJECTIVE
The copy for this concept was presented with a stills shoot already in motion. We were asked to create a lifestyle spot that matched the print campaign, which was to be shot in Atlanta, GA, working alongside the stills photographer, Lisa Sciascia. After we shot in Georgia, a splinter unit of us traveled to Daytona Beach, Florida, to capture the shots of Mr. Tanger at brand new outlet mall the client was opening.
APPROACH
Four of us traveled from Los Angeles and the rest we hired locally. We coordinated with the location manager and agency prior to going out there. We had a lot of good recommendations for crew and scheduled a lot of phone calls to be sure we hired the right team. For fashion and lifestyle, it’s important to keep a bright and upbeat set. Most of the cast were models, and would default to a glamourous print performance, and then Alissa would dial back the performance a little for the video to make it feel a little more natural. Shooting alongside the stills team was a challenge to juggle and they were essentially their own unit. Our AD’s had to be in close communication to be sure the talent went to the correct sets, with the correct wardrobe, for the specific shots.
Director
Production Company
Agency
Whitelist EP
Whitelist HOP
Producer
Production Manager
1st AD
Agency CMO
Agency CD
Agency AD
Sr. Brand Manager
Brand Manager
Director of Photography
Stills Photographer
Wardrobe Stylist
Makeup Artist
Hair Stylist
Alissa Torvinen
Whitelist
Infinitee
Jerad Anderson
Matt Griffo
Nick Erickson
Jennifer Goodridge
Evans "Griff" Griffin
Barbara McGraw
Shannon Petty
Ezgi Yersu
Marcia Schlehuber
Briana Gurley
Bryant Jansen
Lisa Scascia
Tamara Connor
Karen Tascon
Fernando Torrent
NOTES
2 day stage shoot on location. 1 day for pick up for shots of Mr. Tanger.
Filmed in Atlanta, GA, and a splinter unit in Daytona Beach, FL.
Produced in sync with print ad campaign.