TELEFLORA "YOU, DELIVERED" (2016)

Agency

Agency President

SVP, Managing Director

CCO

Director / Creative Director

TWC Executive Producer

Broadcast Producer

Digital Producer

Production Company

Whitelist EP

Whitelist HOP

Line Producer

Production Manager

1st AD

Director of Photography

Production Designer

Wardrobe Stylist

Editorial

VFX Company

VFX Producer

VFX Supervisor

The Wonderful Agency

Mike Perdigao

Lori Hobson

Steve Krauss

Shawn Preston

Anne Kurtzman

Matthew Conrad

Nicole Klein

Whitelist

Jerad Anderson

Matt Griffo

Nick Erickson

Tyler Zelinsky

Jesse Hays

Kenji Levin

Nick Faiella

Olivia Hines

No6

MPC - LA

Abisayo Adejare

Zack Tucker

APPROACH

We implemented a two-camera shoot to cover the performances the most in each take. We only had two days to shoot three spots (one of which got canned for undisclosed reasons). So we needed to make the most of our time. When location scouting we looked for houses that offered a variety of styles and looks. A living room that looked like it was a different house than the kitchen. We placed a heavy emphasis on casting, locations, and providing the flexible shooting environment that would help us get the performances the director was looking for.

OBJECTIVE

The creative called for an honest portrayal of family Christmas time with a twist of unusual circumstances. We wanted to force awkward tension to the extreme, but in a way we could all just laugh about it. The goal was to get natural feeling performances with flexibility for improvisation. The characters and the people were the focus.

 

 

 

 

 

 

 

NOTES

  • 2 days on location.

  • Filmed in Los Angeles, CA.